Why Most NDIS Providers Struggle (And How to Fix It)

Why Most NDIS Providers Struggle (And How to Fix It)

March 05, 20252 min read

“The only thing worse than being blind is having sight but no vision.” - Helen Keller

Most NDIS Businesses Will Fail. Here’s Why.

Harsh truth: Most NDIS providers are struggling. And it’s not because they don’t care. It’s not because they’re bad at what they do. It’s because they’re invisible.

🛑 They have no system for attracting participants.

🛑 They rely on word-of-mouth and hope.

🛑 They don’t market themselves correctly.

Meanwhile, the NDIS market is exploding—new providers are popping up every month. The competition is only getting stronger.

So the question is: Will you be the provider that grows and thrives? Or the one that slowly disappears?

Here’s Why Most NDIS Providers Fail (And How to Fix It)

1. No Consistent Lead Generation

You can be the best provider in your area—but if nobody knows you exist, it doesn’t matter.

✅ Fix: Implement a lead generation system that brings in new participants every week.

This means:

  • Google Ads (People searching for providers like you NOW)

  • Facebook Ads (Targeting families & caregivers)

  • Outreach to Plan Managers & Support Coordinators (They already have participants waiting)

2. Poor Online Presence

People are Googling NDIS providers before they decide. And most NDIS businesses have awful websites, no SEO, and weak branding.

✅ Fix:

  • Get a website that sells—not just one that “looks nice.”

  • Optimise Google My Business (it’s free & boosts local searches).

  • Get reviews & testimonials—social proof builds trust.

3. No Follow-Up System

80% of leads don’t convert on the first contact. Yet, most providers give up after one call or email.

✅ Fix:

  • Use CRM + automated follow-ups (texts, calls, emails)

  • Stay top of mind with retargeting ads & nurturing sequences.

  • Follow up at least 5 times before giving up.


Here’s the Good News...

If you fix these 3 things, you’re already ahead of 90% of NDIS providers.

💡 Want to see how we help providers like you get more participants on autopilot? Choose a time below to book your FREE NDIS Clients-On-Demand Accelerator Plan:

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Francesco Giannetto is a marketing strategist and business growth expert, specialising in helping NDIS providers scale and attract participants through cutting-edge digital strategies.

Francesco Giannetto

Francesco Giannetto is a marketing strategist and business growth expert, specialising in helping NDIS providers scale and attract participants through cutting-edge digital strategies.

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